mathewpaquet
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Mathew Paquet, headshot in a plaid shirt against a dark background with a warm orange glow
CEO, myMarketing CEO, Ryv AI
About
Hi, I'm Mathew

I explain what new AI actually changes for people who make, market and sell things. Everything I mention in my videos lives here: free playbooks, checklists and templates.

Start with the free checklist
I'm the CEO of myMarketing , a B2B growth agency, and Ryv AI , a marketing platform. I build marketing systems that compound, where AI and marketing meet: my videos cover what each new AI release actually changes for marketers, founders and executives, and what I'd do about it. I'm skeptical of hype and specific about what to do on Monday.
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What I run

myMarketing CEO

A B2B digital marketing agency built around growth: lead generation, cold email and LinkedIn outreach, paid ads, funnels and landing pages, websites, SEO, content, email and marketing automation. Every part of the funnel that brings in leads and turns them into revenue, as one monthly subscription.

Visit myMarketing
Ryv AI CEO

The execution layer for B2B marketing teams and agencies: a shared brand memory, guided workflows, suggestions, an AI editor and approvals, so AI turns into finished marketing work.

Visit Ryv AI

How I got here

Teenage side hustlesTaught myself graphic design and took on real projects for free to learn, while reselling on eBay. When that eBay business was shut down without warning, I learned what it costs to depend on one platform. It's why I build email lists people own.
A marketing degree, top of the classEarned my bachelor's in Marketing at the University of Ottawa with the highest grade among my peers, graduating among the top 0.25% of business students globally.
First employee at a startupJoined a mental health technology startup as its first employee and grew from intern to leading marketing, product and customer success, working with brands like Unilever, KFC and Pizza Hut. In 2019 it won the Best Ottawa Business Award, and it was acquired the year after.
Founded myMarketing (2019)Built a full-service digital marketing subscription that gives B2B businesses the expert marketing only the largest companies used to afford. It grew into a 7-figure-a-year agency: thousands of automations, dozens of websites, hundreds of sales materials, across North America.
Built Ryv AI (2025)Turned what worked inside the agency into software: the execution layer for B2B marketing teams, where AI works from your brand, your workflows and your approval rules and turns into finished marketing.
Now15+ years in, one lesson holds: the teams that win have systems that capture what they learn and get better every week. I make a video every day on what new AI changes for marketers and founders, and turn each one into a free resource here.

What I'm good at

AI marketing strategy AI agents and automation AI search (AEO) and SEO Lead generation Cold email LinkedIn outreach automation Account-based marketing Paid ads (PPC) Funnels and landing pages Marketing automation Email marketing Content marketing Social media marketing Websites E-commerce marketing Brand and graphic design Messaging and positioning Campaign planning Sales enablement Competitor analysis
Hire me for
An organic growth content system
AI for your marketing department
A B2B lead generation system
See how we work

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