The Operator Notes
What's changing in marketing, AI and business, and what to do about it. Written for founders and executives, and for anyone who wants their business or career to win with AI and marketing. Five minutes to read.
The marketing, AI and business changes worth your attention
What I'd do about each one, ready to use
New resources before anyone else
Recent issues
Oct 12
Claude now edits your Google Docs under your nameThe three rules I'd set before turning it on.
Oct 05
Meta's ads AI wants to move your budgetWhat I'd let it touch, and the three switches that never ask.
Sep 28
The cheaper model cost morePrice the finished job, not the token. A 10-call test.