The Two-List Worksheet
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Template The Two-List Check
Mathew PaquetAI Search · Template

The Two-List Worksheet

Ten minutes to find out whether Google's AI answers cite you, show your competitors' ads, or leave you out, and what to do about each.

4 min
7 checks
1 copy-ready template
4 sources cited

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I'm the CEO of myMarketing and Ryv AI, and I make a video every day on what new AI changes for marketers and founders. Every resource here is built from those videos and fact-checked.

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What's inside

Two lists inside one answerWho the AI cites, who paid for a spot, and why they're mostly different companies.
Pick five buying questionsWhere to find the questions your customers ask right before they buy.
Run them and fill three columnsAsk each one in AI Mode, logged out, and log who's cited, who's sponsored, and you.
One rule for each resultEarn it, protect it, or test a paid seat, with the check for each.
Before you pay for the seatWhat you can't target, can't opt out of, and won't see in your reports.

Quick win you can do today. Ask one question your customers ask right before they buy in AI Mode, logged out, and write down who's cited, who's sponsored, and where you are.

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