The Channel Brake Checklist
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Checklist The Brake Checklist
Mathew PaquetAds & Leads · Checklist

The Channel Brake Checklist

Decide how much of your Google Ads budget can go to search partners and the Display Network, set it in the new Channel Prioritization card, and get ready for the February 2027 change.

4 min
9 checks
1 copy-ready template
6 sources cited

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I'm the CEO of myMarketing and Ryv AI, and I make a video every day on what new AI changes for marketers and founders. Every resource here is built from those videos and fact-checked.

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What's inside

Where your budget can goThe three channels, the two new dials, and the default.
Which dial works for youThe "Limited by budget" check and what each bid strategy does.
The three settingsA checklist, plus where the card is.
The February 2027 checkSearch campaigns with the Display Network on.
Questions for whoever runs your accountFive to send to your agency or your team.

Quick win you can do today. Find every campaign that shows "Limited by budget" before you touch any priority.

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