The Creator Deal Calculator
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Template Creator Deal Calculator
Mathew PaquetAds & Leads · Template

The Creator Deal Calculator

One sheet to work out the most you should pay a creator per thousand views, pick creators whose audience actually listens, and brief them in two minutes.

4 min
10 checks
2 copy-ready templates
8 sources cited

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I'm the CEO of myMarketing and Ryv AI, and I make a video every day on what new AI changes for marketers and founders. Every resource here is built from those videos and fact-checked.

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What's inside

The price rulePay less per thousand views than a thousand views earn you, and why a flat fee helps.
Your ceiling, worked outA fill-in calculator: customer value, views per customer, the most you'll pay.
The comment testTypical views of the last 20 or so posts, then read the comments.
The two-minute briefShow the product fast, say what they can't promise, and "ad" said and shown.
The small versionTen local creators, one code each, three to five tests, then cut it or double it.

Quick win you can do today. Write down what a new customer is worth to you after costs and how many views one customer takes, then work out your ceiling per thousand views before you talk to any creator.

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