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Before You Cut for AI
Before You Cut for AI: The Four-Number Scorecard
4 min
AI Marketing
Checklist
Free
Checklist
The Two Doors Check
Mathew PaquetAI Marketing · Checklist
The Two Doors Check
Lock the door criminals are learning to open with AI, then sort every AI use in your business into helps, replaces or stays human.
4 min
5 checks
2 copy-ready templates
11 sources cited
One email gets you a library card. It opens this checklist and all 53 resources in Mathew's library, now and later.
Open the checklist
Your library card opens everything here
I'm the CEO of myMarketing and Ryv AI, and I make a video every day on what new AI changes for marketers and founders. Every resource here is built from those videos and fact-checked.
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What's inside
What Gates's warning means for a businessThe two dangers that reach you first, and what the FBI numbers show.
Door 1: lock out the scammersCISA's short list as a checklist, plus a call-back rule for bank details.
What the AI tax argument is aboutThe payroll tax gap, his fix, and what is real today.
Door 2: decide what AI replacesA three-column sort for every place AI touches your business.
Quick win you can do today. Turn on two-step sign-in for your admin and remote access accounts today, and tell whoever pays your bills about the call-back rule.
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