AI Marketing
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AI Marketing

What AI changes for marketing teams, skills, pricing and budgets, and the decisions to make before you change anything.

AI Agents
Content & Social
AI Search
Ads & Leads
AI Tools
Trust & Risk

Start here, in this order

1 Start here · Playbook · 4 min
Free Playbook The 90-Day Ladder
Mathew Paquet
The 90-Day New Hire LadderWhat a new hire does each week for their first 90 days when AI handles the routine...
2 Next · Template · 4 min
Template Before You Cut for AI
Before You Cut for AI: The Four-Number ScorecardFour numbers to count for a few weeks before anyone changes a role for AI, a weekly...
3 Next · Template · 4 min
Template The Paragraph Test
The Paragraph Test for Your JobWrite one weekly task as a paragraph for an agent, see which part of your job is...
4 Next · Template · 4 min
Template The AI Hours Tracker
The 30-Day AI Hours TrackerOne page to find out, in a month, whether the AI task you hand off actually saves...
5 Next · Template · 4 min
Template The One-Sentence Brief
The One-Sentence Campaign BriefWrite the goal Google Ads' AI setup builds from in four parts, then check the campaign...
6 Next · Checklist · 4 min
Checklist Price the Product
Three Checks Before AI Sets Your PricesBefore a vendor sets your prices with AI, find out what it reads, run the tag test,...
7 Next · Checklist · 4 min
Checklist The Two Doors Check
The Two Doors CheckLock the door criminals are learning to open with AI, then sort every AI use in your...
8 Next · Checklist · 4 min
Checklist Agency Savings Checklist
The Agency AI Savings ChecklistThree questions to send your agency or IT vendor, word for word, and the three things...
9 Then · Checklist · 4 min
Checklist The Handoff Checklist
The Handoff ChecklistFind the work on your team that only moves work, sort it with three questions, and...

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