Content & Social
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Content & Social

Organic content, social reach and AI creative: what the platforms reward now, and how to make it yours.

AI Marketing
AI Agents
AI Search
Ads & Leads
AI Tools
Trust & Risk

Start here, in this order

1 Start here · Checklist · 4 min
Checklist The Originality Check
The Instagram Originality CheckFind out if Instagram still shows your posts to strangers, sort your last 30 days into...
2 Next · Checklist · 4 min
Checklist The Thumbnail Test Sheet
The Thumbnail Test SheetUse YouTube's AI thumbnail generator and its A/B test the way a business should:...
3 Next · Checklist · 4 min
Checklist The Free Deck Check
The Free Deck CheckClaude now makes decks for free. Three checks so yours doesn't look like everyone...
4 Next · Checklist · 4 min
Checklist Count the Handlebars
The AI Product Photo CheckShoot one true photo, let AI build the scenes around it, and run three checks so a...
5 Next · Checklist · 4 min
Checklist The Stranger Test
The Stranger Test Audit SheetRun your Facebook posts through one question before they go out: what would a stranger...
6 Then · Checklist · 4 min
Checklist Your Reach-Back Rate
The Reach-Back ChecklistCount the part of your audience you could actually reach if a platform disappeared,...

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