The Instagram Originality Check
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Checklist The Originality Check
Mathew PaquetContent & Social · Checklist

The Instagram Originality Check

Find out if Instagram still shows your posts to strangers, sort your last 30 days into three piles, and turn reposts into posts Instagram counts as yours.

4 min
7 checks
2 copy-ready templates
10 sources cited

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I'm the CEO of myMarketing and Ryv AI, and I make a video every day on what new AI changes for marketers and founders. Every resource here is built from those videos and fact-checked.

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What's inside

Followers see you, strangers may notThe account-level rule, and why it decides whether new people find you.
What Instagram counts as yoursWhat counts, what doesn't, and the one-question test.
The 30-day checkAccount Status, then three piles: made it, changed it, reposted it.
Turn a repost into your postThree worked examples and a fill-in line for any post.
Post for the strangerThe first second, Trial Reels, rates instead of totals, and room for today.

Quick win you can do today. Open Account Status in the Instagram app today, then sort your last 30 days of posts into made it, changed it and reposted it.

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