The Reach-Back Checklist
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Checklist Your Reach-Back Rate
Mathew PaquetContent & Social · Checklist

The Reach-Back Checklist

Count the part of your audience you could actually reach if a platform disappeared, platform by platform, then own the three things that grow it: a line you use, an address you control and a bridge people want to cross.

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1 copy-ready template
4 sources cited

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I'm the CEO of myMarketing and Ryv AI, and I make a video every day on what new AI changes for marketers and founders. Every resource here is built from those videos and fact-checked.

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What's inside

Why the count mattersWhat Character.AI's filing says about its users, in one paragraph.
Your reach-back rate, platform by platformA fill-in sheet and the worked example: 10,000 followers, 200 emails, 2%.
Own 1: a line you useThe last-send check and a monthly rhythm.
Own 2: the addressWhere every bio link should point, checked platform by platform.
Own 3: the bridgeTurn the question people already ask you into an email sign-up.

Quick win you can do today. Open your email list and look at the date of your last send; if it's been months, send something worth opening this week.

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