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Before You Cut for AI
Before You Cut for AI: The Four-Number Scorecard
4 min
AI Marketing
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Agency Savings Checklist
Mathew PaquetAI Marketing · Checklist
The Agency AI Savings Checklist
Three questions to send your agency or IT vendor, word for word, and the three things to keep in your own building, so the savings AI creates don't stay on their side of the bill.
4 min
7 checks
3 copy-ready templates
6 sources cited
One email gets you a library card. It opens this checklist and all 53 resources in Mathew's library, now and later.
Open the checklist
Your library card opens everything here
I'm the CEO of myMarketing and Ryv AI, and I make a video every day on what new AI changes for marketers and founders. Every resource here is built from those videos and fact-checked.
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What's inside
Why you have to askThe gap between the AI line and the whole bill, and who is already collecting it.
Question 1: where does AI do the work?An email to send this week, with the exact wording.
Question 2: hours or results?The four outcomes to ask for, and how to get one in writing.
Question 3 and what to keep in houseAn ownership line for your contract and a three-item checklist.
Quick win you can do today. Send your agency or IT vendor one email this week asking which tasks on your account AI now does, with which AI model, and who checks it before it goes out.
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