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Before You Cut for AI
Before You Cut for AI: The Four-Number Scorecard
4 min
AI Marketing
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The Website Offer Audit
Mathew PaquetAI Marketing · Checklist
The Website Offer Audit
Find every offer your website is still making before Google Ads puts it in an ad, fix it, and decide whether automated promotions stay on.
4 min
7 checks
1 copy-ready template
5 sources cited
One email gets you a library card. It opens this checklist and all 86 resources in Mathew's library, now and later.
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Your library card opens everything here
I'm the CEO of myMarketing and Ryv AI, and I make a video every day on what new AI changes for marketers and founders. Every resource here is built from those videos and fact-checked.
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What's inside
Are your campaigns in?The two things to look for in Search and Performance Max campaigns.
Find every offerThe exact site searches to run, and the pages people forget.
Fix what you findEnded, conditional, one-location and dated offers.
Keep it, control it, or switch it offThe weekly check, your own promotion, and the full Off path.
The checklistTick it off as you go.
Quick win you can do today. Search your own site for "% off", "sale" and "code" before you decide anything about the setting.
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