The Label It or Not Checklist
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Checklist Label It or Not
Mathew PaquetTrust & Risk · Checklist

The Label It or Not Checklist

The three things the EU AI Act asks your business to label, the grey cases sorted, where the label goes, and the two questions to ask the AI tools you pay for.

4 min
9 checks
1 copy-ready template
7 sources cited

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I'm the CEO of myMarketing and Ryv AI, and I make a video every day on what new AI changes for marketers and founders. Every resource here is built from those videos and fact-checked.

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What's inside

The tool's job, and yoursWhat the tools must mark by December 2, and the three things left to you.
Thing one: chatbotsWhat the first message has to say, and what doesn't count.
Thing two: deepfakesThe real-or-not test, the grey cases sorted, and where the label goes.
Thing three: public-interest textWhen an AI-written post needs a disclosure, and what counts as review.
Before December 2Two questions for your AI tools and the three checks to run this week.

Quick win you can do today. Open your website chatbot and check that its very first message says it's an AI.

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