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Trust & Risk
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Free
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The Scam Ad Checklist
Mathew PaquetTrust & Risk · Checklist
The Scam Ad Checklist
The four signs the scam ads in Rhode Island's lawsuit against Meta share, with how to check any ad in Meta's Ad Library in seconds. One page, made to send to a parent.
4 min
6 checks
1 copy-ready template
4 sources cited
One email gets you a library card. It opens this checklist and all 86 resources in Mathew's library, now and later.
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Your library card opens everything here
I'm the CEO of myMarketing and Ryv AI, and I make a video every day on what new AI changes for marketers and founders. Every resource here is built from those videos and fact-checked.
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What's inside
The four signsThe impossible promise, the fake news page, the famous face and the copies, each with a real example from the lawsuit.
Check an ad in secondsHow to look an advertiser up in Meta's public Ad Library and see how many versions are running.
Show someone before they meet oneA short message you can send to a parent, with the examples to show them.
If you buy ads on MetaSearch your own brand name and see who else is using it.
Quick win you can do today. Next time an ad promises something that sounds too good, open Meta's Ad Library and search the advertiser's name before you click.
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