The Stranger Test Audit Sheet
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Checklist The Stranger Test
Mathew PaquetContent & Social · Checklist

The Stranger Test Audit Sheet

Run your Facebook posts through one question before they go out: what would a stranger type to ask for more of this? Plus the three fixes for the ones that fail.

4 min
4 checks
3 copy-ready templates
4 sources cited

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I'm the CEO of myMarketing and Ryv AI, and I make a video every day on what new AI changes for marketers and founders. Every resource here is built from those videos and fact-checked.

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What's inside

What changed on Facebook, and what you can't seeYour algorithm, the follow-up question and the typed answer, in plain words.
The stranger test, on six real-world postsThe one question, the pass and flag rule, and a worked example.
Three fixes for a flagged postTopics, made by you, and the offer inside the useful thing, with fill-in blocks.
Read your page and track four weeksWhere to find Your algorithm, and a simple sheet to watch reach from strangers.
Audit your last ten postsA copyable sheet to run the test on your own Page today.

Quick win you can do today. Write the sentence a stranger would type to ask for each of your last ten Facebook posts, and flag every post where you can't write one.

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