The Brand Rules File
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Template The Brand Rules File
Mathew PaquetContent & Social · Template

The Brand Rules File

A fill-in Markdown brand file with the five parts an AI can check, plus a five-output pass/fail test sheet.

4 min
5 checks
1 copy-ready template
6 sources cited

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I'm the CEO of myMarketing and Ryv AI, and I make a video every day on what new AI changes for marketers and founders. Every resource here is built from those videos and fact-checked.

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What's inside

Why a brand guide fails the modelWritten for people who infer; a model starts every task knowing nothing.
The five-part brand fileExact values, voice examples, reasons, what to do, yes/no checks, ready to copy.
The five-output test sheetFive things you make, every rule marked pass or fail.
Fix the file, not the outputA worked failure and its checkable fix.
Where the file livesFigma Specs, a plain Markdown file, or what your AI tool reads each session.

Quick win you can do today. Find one rule in your brand guide that is an adjective and rewrite it so you could answer it yes or no.

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