The Face Upload Consent Checklist
Mathew PaquetChecklist · 4 min read

The Face Upload Consent Checklist

Before your business runs anyone's face through AI: find every place a face comes in, then put the notice, the written yes and the deletion date on the upload screen, and get your vendor's answers in writing.

01 What the law looks at

Illinois' Biometric Information Privacy Act (BIPA) dates from 2008. It covers fingerprints, voiceprints and a scan of face geometry, and it says in plain words that photographs don't count. So the question is never "did we take a photo?" It's "did our tool measure the face in it?"

That's the claim in the lawsuit filed against Grok's maker on October 7, 2026: that editing or rating a face means locating and measuring it. These are allegations, and no court has ruled. But the law applies to any private business, not just AI companies. A violation can cost $1,000 if it's negligent and up to $5,000 if it's intentional or reckless. Since 2024, scanning the same person the same way counts as one violation.

The consent can't live in a privacy policy. It has to live at the upload button.

This isn't legal advice. It's the setup the law describes, made usable.

02 Find every face in your business

Start with an inventory. Faces come in through more doors than you think:

Upload-your-photo buttons. Profile pictures, ID checks, "send us a selfie" forms.
Headshot booths and AI headshot tools. Including the ones your team uses for staff photos.
Virtual try-ons and skin or beauty checks. Anything that reads the face to show a result.
Avatars, presenter videos and cartoon filters. They all work by keeping a face recognisable.

Next to each one, write where the face actually goes: your server, your vendor's server, or the person's own phone. It matters. In 2026 a federal appeals court said that when face templates are made and kept only on the user's own phone, the company that wrote the software didn't collect them.

03 The three things before the upload

1. Tell people, in writing. What face data you collect, why, and for how long. On the screen where they upload, not on page nine of your terms.

Upload-screen notice
To [MAKE YOUR HEADSHOT / SHOW YOUR TRY-ON], our tool measures the features of the face in your photo (face geometry).
We use it only for [PURPOSE]. We delete the photo and the measurements [WHEN: e.g. when your result is delivered].
Processed by: [YOUR COMPANY / VENDOR NAME].

2. Get a written yes. A clear, separate yes to that exact notice. Since 2024, Illinois counts an electronic signature, so an unticked box next to the notice works; consent buried in a policy doesn't.

Consent line (unticked by default)
[ ] I agree that [COMPANY] may collect and use the geometry of my face from this photo for [PURPOSE], as described above.

3. Publish when you delete it. Illinois wants a public schedule. The deadline is when the purpose is done, or three years after the person's last interaction with you, whichever comes first. For a headshot, that may be the same day.

Retention schedule (publish it)
Face data from [TOOL] is deleted when [PURPOSE] is complete, and never later than 3 years after your last interaction with us.
Today that means: deleted within [NUMBER] days of upload.
04 Three questions for your vendor

If the face lands on your vendor's server, their answers become your promises. Ask in writing:

Email to your vendor
Hi [NAME],
Before we keep using [TOOL] on our customers' photos, three questions:
1. Do you keep the photos, and the face data made from them? For how long?
2. Do you train your models on them?
3. Will you put both answers in writing in our contract?
Thanks, [YOUR NAME]

No written answer? Treat it as "yes, we keep it" until you have one.

05 Outside Illinois
State Who enforces Worth knowing
Illinois Anyone can sue Up to $5,000 a violation
Texas Attorney general only Up to $25,000 a violation; $1.4 billion from Meta in 2024
Washington Attorney general only Leaves out photos and the data made from them
Colorado Through its privacy law Biometric rules since July 1, 2025

Most state privacy laws now treat biometric data as sensitive, which usually means asking first. The same three steps cover you almost everywhere.

Sources

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Now do one thing

List every place your business takes in a face, and next to each one write whose server the image lands on: yours, your vendor's, or the person's own phone.

Saving works best in your phone's browser. A copy is also in your inbox.