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Before You Cut for AI
Before You Cut for AI: The Four-Number Scorecard
4 min
AI Marketing
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The Build or Buy Card
Mathew PaquetAI Marketing · Checklist
The Build or Buy Card
Three questions that decide whether a tool your team wants should be built with Google's private AI apps, bought, or built as the brief, plus the spec sentence and the tests to run before you rely on it.
4 min
6 checks
1 copy-ready template
7 sources cited
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I'm the CEO of myMarketing and Ryv AI, and I make a video every day on what new AI changes for marketers and founders. Every resource here is built from those videos and fact-checked.
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What's inside
What a private AI app can and can't doWhat changed on October 13, and the limits most coverage skips.
The three questionsWho else uses it, whose data goes in, who fixes it, and what decides each.
Build, buy, or build it as the briefThe decision card, and the spec sentence to write.
Test it before you rely on itThree checks with numbers you already know.
The checklistsTick them off as you go.
Quick win you can do today. Pick the one tool your team keeps asking for and answer the three questions for it in two minutes.
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