The First Screen Sort Sheet
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Checklist The First Screen Sort
Mathew PaquetContent & Social · Checklist

The First Screen Sort Sheet

Sort your last nine posts into three piles (first screen, maybe, tab two), then turn every tab-two post into something that can sit on the first screen.

4 min
4 checks
2 copy-ready templates
4 sources cited

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I'm the CEO of myMarketing and Ryv AI, and I make a video every day on what new AI changes for marketers and founders. Every resource here is built from those videos and fact-checked.

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What's inside

What sits on the first screen in Meta's testsFacebook, Instagram, photos and messages, in plain words, and what Meta hasn't said.
The three pilesA fill-in sheet for your last nine posts, with a worked example from a bakery.
Turn tab-two posts into first-screen postsThe menu, the hours and the link, each rewritten, plus a fill-in block for your own.
Four moves for this weekPin and highlight, cut it vertical, keep Stories, make one thing worth sending.
Two things to watchThe signals that tell you this test is becoming the default.

Quick win you can do today. Sort your last nine posts into first screen, maybe and tab two, and turn one tab-two post into a vertical video or a Story this week.

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Checklist The First Screen Sort
The First Screen Sort SheetFree · 4 min